Ji Choi is a Creative Director based in New York. He specializes in creative direction, branding, identity systems, digital design and printed matter in both cultural and corporate realms.
His design principles are influenced by his surroundings. He especially loves geometric shapes, prints, furniture, and any artist/creator pushing boundaries in their respective fields. Some of these creators include Isamu Noguchi, George Condo, Frank Lloyd Wright, Dries Van Noten, Kendrick Lamar, Nujabes among many others.
In his spare time, he plays with his Spider-Man-obsessed son, Zion.
