VIDA GROUP

Packaging

Packaging project for Jessica Simpson’s sub-brand Eleven Eleven. The brand liked to use gold and metallic but my goal was to create something more refined and muted while still staying true to their use of gold and metallic.

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Luxury - Lifestyle

Some work from Joe’s Jeans and Nine West.
(Due to usage rights, some of these images are for private view only.)

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Asset sheet

I couldn’t find any of my old email designs. I handled all emails while at Jones Group for Nine West and Easy Spirit. I’ve instead added here a recent asset sheet I created that shows how I’ve designed all ecommerce components from a photoshoot with Nike.